We all need a good story

GOOD HERO is a creative studio nurturing, producing and licensing original and inspiring stories through movies, books, TV series and more, for kids aged 7 to 77. The team has developed and produced films including The Death of Stalin, The Intouchables, Up, Brave, and Inside Out.

The founders initially brought me on board to create a series of email campaigns to launch the brand and connect with industry creatives. This project went so well that they then commissioned me to write their website. Armed with their brand strategy, I created the website copy from scratch and by doing so, helped determine key messages and refine the TOV through practical application.

I worked closely with the team through workshops and creative sessions to ensure the GOOD HERO personality came to life on every page. No word was left unturned. The result is a fun, inspiring website that makes the reader want to create, or escape, to imaginative worlds.