Becky Tanner-Rolf
 
blog-3428667_1920.jpg
 
 

Hello! 

I’m Becky, a creative copywriter and content editor based in London. 

I can help your brand find its voice, turn dull data into captivating copy and write web content to keep customers clicking. 

Words are great - trust me I'm a writer - but what will really make your brand or business standout is great ideas, that are a little bit different. That's where I step in. It could be a Christmas card that doesn't get chucked in the bin, an event or pop-up space to get people engaged, or a turn of phrase that turns head. Same is boring, so together let's find your different. 

Coffee, tea, something a little harder? Drop me a line and let's get chatting. 

 

Portfolio

Here are some examples of work I've created for past clients. 

Pure Sports Medicine

Pure sports medicine

I have been positioned as the interim Marketing Manager here for nearly a year. During that time I have activated the brand strategy launching three new clinics across London. I have also written advertising copy, brochures, developed corporate outreach programs and managed events.

I am also the lead on social media having grown the company's instagram followers by over 100% in less than a year. One of the biggest bodies of work I have completes is the 'Better Journal' a project with I lead the creative and copy on. It is a journal for patients to track the progress of their treatment and lifestyle. 

Mayku

This is a brilliantly fun start-up. Mayku brought me on board to direct their copy ahead of a new website launch. I subsequently created the copy across the website. Since then I have continued to work with the brand developing and editing four scripts for a series of films for the brand's website and social media platforms. 

Doctor frank

I have worked with this client for the past two years on all manner of projects. From creating the brands tone of voice guide and social media strategies, to leading the content strategy, curating copy and editing the Doctor's recent study and subsequent ebook. 

pet letter

 

I was brought onboard near the start of this project to lead on Brand Strategy, Content Strategy and Social Media Strategy. I subsequently created tone of voice document, social media guidelines and wrote all the initial blog content interviewing ESA owners. 

Kantar Worldpanel / Brandfootprint Report

For two years I worked alongside an editor as the lead copywriter on this global report. It is the most comprehensive study of the most chosen FMCG/CPG brands, this report explores how shopping behaviours change under the lenses of geography and socioeconomics.

CURATE MAGAZINE / PROCESS ISSUE

A feature for this independent magazine looking at the process of grief. This was a very personal article discussing the loss of my Grandfather. 

Guardian / getty images

In this article Susan Smith Ellis, CMO of Getty Images discusses how marketers can harness the use of imagery to connect with audiences. I did the ghostwriting for this article and developed the idea before final approval from the Getty Images c-suite team. 

Nice things people have said about me...

 
Just wanted to say a big thank you for your article. Brilliant write up with lots of fab quotes. Very pleased.
— Stephanie Nattu, Global Head of Brand at The Brooklyn Brothers
Having worked extensively with Becky over a number of years I can say without hesitation that not only would I hire her again, I’m genuinely disappointed when I don’t have projects for her to write. Her writing manages to capture the perfect balance between professional and accessible, and always ahead of deadline.
— Richard Larsson, Director of AdWeek360 at Stillwell Partners